Crowdsourcery Potions 101: Why Some Marketing Potions Fail and Others Thrive, Hosted By JWT

Some have predicted that crowdsourcing is the future of the marketing, advertising and industrial design industry. The phenomenon, they argue, will accelerate creativity across a larger network. Others, meanwhile, have predicted that it is a passing fad but one that downward pressure on prices on current agency work.

So which is it? Does crowdsourcing represent the beginning of the end of creative organizations? Or does it herald the beginning of something bigger and transformational for those agencies - and for business in general?

Moderator: John Winsor, CEO at Victors & Spoils

Speakers:

Ty Montague (Co-President and Chief Creative Officer, JWT North America)

Michael Lebowitz (Founder and CEO, Big Spaceship)

Saneel Radia, SVP, Alchemist at Denuo

Faris Yakob, EVP Chief Technology Strategist at McCann Erickson New York

About JWT:

JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge-from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT's pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg's, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT's parent company is WPP (NASDAQ: WPPGY).